Q4 2020 Performance of Top iOS Food & Diet Tracking Apps in Australia

In the fourth quarter of 2020, Australia saw significant activity in the Food and Diet Tracking app category on the iOS platform. Sensor Tower's data offers a glimpse into how these apps fared in terms of downloads, revenue, and weekly active users.

MyFitnessPal: Calorie Counter showed a decreasing trend in weekly downloads, starting at around 8.4K in the last week of September and dropping to approximately 6.1K in the first week of December before rebounding to nearly 8.7K by the year's end. Revenue exhibited fluctuations with an initial amount of around $69.8K, dipping to $54.2K in early December, and then settling at about $56.7K in the last week of 2020. Weekly active users followed a downward trend from approximately 301K to 238K by early December, before experiencing an uptick to around 272K.

Lose It! – Calorie Counter experienced a decline in downloads from roughly 4.7K to 2.2K by the third week of December, with a slight increase to about 4K in the final week. Revenue started at approximately $4.3K, peaking at about $5.6K in mid-October, and ended the quarter at around $5K. Active users showed a steady decline from 29K to 23.6K, followed by a rise to 28.1K by the close of the year.

For Lifesum Food Tracker & Fasting, weekly downloads hovered around 2K to 3K for most of the quarter, with a notable jump to over 5.3K in the last week of December. Revenue for Lifesum showed a general upward trend, starting at about $4.7K and reaching over $10.3K by year's end. The number of active users saw a decline from 13.7K to 13.4K in October, dipping further to around 13.4K in December, and then spiking to approximately 19.4K in the final week.

Fastic: Fasting & Food Tracker displayed a decrease in downloads from over 3.1K in late September to around 1.6K in early December, followed by a rise to 3.6K towards the end of the year. Revenue saw some fluctuation with an initial $6.2K, dipping to $4.7K, and then climbing to $9.1K. Weekly active users started at 10.8K, decreased to 8.2K, and concluded the quarter at approximately 11.2K.

Noom: Healthy Weight Loss Plan downloads began at about 3.6K, dropped to 1.5K, and then saw a significant increase to nearly 4.2K in the final week. Despite the low revenue numbers, with a starting point of $342 and a closing figure of $712, the app's active users remained relatively stable, with an initial 18.9K, a slight drop to 16.8K, and a rebound to 21.1K by the end of December.

These trends highlight the dynamic nature of the app market and the varying levels of user engagement across the top Food and Diet Tracking apps on the iOS platform in Australia. For more detailed insights, Sensor Tower's platform provides a comprehensive view of app performance metrics.